CULTURE – AS AN OBJECT OF MANAGEMENT
Keywords:
culture, art, cultural institutions, management, marketing, cultural heritage, national values, managementAbstract
This article discusses such issues as the formation of social norms in the field of culture, the development of a culture of communication, education, upbringing, the development of socio-social activities, socio-value orientations of a person, consumer demand, marketing environment, strategy, mission, efficiency assessment, maintenance and implementation of a company's single mission (implementation of certain cultural preferences), consumer orientation, consumer demand, preferences, laws.
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