THE IMPORTANCE OF INNOVATIVE MANAGEMENT IN MUSEUMS
Keywords:
Museum management, innovation, SWOT, marketingAbstract
This article discusses the importance of innovative management in museums. The last decades of the twentieth century were a period of serious economic problems in the museum sector. Current topics such as the ability of the museum to reflect the high level of social development, having personnel with a wide range of knowledge and skills in the field of education and management, revealing the importance of innovative management in museums, and understanding the difference between the innovative process and the traditional process were discussed.
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