MECHANISM FOR INTRODUCING DIGITAL MARKETING TECHNOLOGIES IN THE ACTIVITIES OF BANKS AND PRINCIPLES OF ITS IMPLEMENTATION
Keywords:
цифровой маркетинг, маркетинговые технологии, методы цифрового банковского маркетинга, маркетинговая стратегия, механизм, «банк-продукт-клиент», «банк-посредник».Abstract
This article discusses various mechanisms for introducing digital marketing technologies into the activities of banks and ways to implement them. The purpose of the article is to consider the issues of its application in the banking practice of our republic based on a review of the principles of operation of the mechanisms for introducing digital marketing technologies into the activities of banks.
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