TURISTIK MAHSULOTLAR BOZORIDA MARKETING STRATEGIYALARINI RIVOJLАNTIRISHNING NАZАRIY-USLUBIY АSOSLАRI
Ключевые слова:
turizm bozori, turistik mahsulot, marketing strategiyasi, raqobatbardoshlik, nazariy-uslubiy asoslar, segmentatsiya, xizmat ko‘rsatish sifati, innovatsion marketingАннотация
Ushbu maqolada turistik mahsulotlar bozorining bugungi holati va unda marketing strategiyalarini shakllantirishning nazariy-uslubiy asoslari tadqiq etilgan, shuningdek, turizm sohasida raqobatbardoshlikni oshirish, iste’molchilar xulq-atvorini tahlil qilish va xizmat ko‘rsatish sifatini yaxshilashda marketing texnologiyalarining o‘rni yoritib berilgan va turizm korxonalarining strategik rivojlanishini ta’minlashga qaratilgan ilmiy taklif va amaliy tavsiyalar ilgari surilgan.
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