MARKETING IN THE TOURISM INDUSTRY
Keywords:
tourism marketing, digital transformation, social media strategies, sustainable tourism, cultural respect, crisis management, global markets, digital technologies.Abstract
This article takes an in-depth look at the current state and future prospects of marketing in the tourism industry. To meet the growing demands of the digital age, it looks at how tourism organizations can support new technologies, social media strategies and customer-centric approaches. The article also discusses how tourism can be promoted in a responsible and environmentally sustainable manner, based on sustainability and cultural respect. In addition, crisis management
strategies and approaches to adapting to global markets are also discussed based on the unique characteristics of the tourism industry. The article also aims to identify future directions and potential growth points for tourism marketing.
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GREEN ECONOMY IN SOUTH KOREA: A SUSTAINABLE PATH FORWARD. SPAST
