TOURISM POTENTIAL OF SAMARKAND REGION AND PROSPECTS FOR ITS DEVELOPMENT

Abstract

This article examines the tourism potential of the Samarkand region, its historical and cultural resources, and the reforms implemented in recent years. The study highlights the region’s position in the international tourism market, the development of infrastructure, and the emergence of new tourism направления. It also analyzes the economic importance of tourism, its role in job creation, and its contribution to regional development. As a result, the research identifies existing opportunities and перспективные направления for further development of tourism in the Samarkand region