THE ROLE OF INTEGRATED DIGITAL MARKETING STRATEGIES IN ENHANCING SME COMPETITIVENESS IN UZBEKISTAN
Keywords:
Digital marketing, SMEs, SEO, social media, email marketing, UzbekistanAbstract
This article examines how SEO, social media, and email marketing support the growth of SMEs in Uzbekistan, highlighting their benefits, challenges, and strategic integration within the country’s evolving digital economy.
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