THE ROLE OF PARCELLATION IN ADVERTISING TEXTS

Abstract

ABSTRACT

A lot has been said about the speech nature of the text, but its linguistic essence has not yet been fully revealed. Therefore, a careful approach is required when interpreting the text. Because our definition must simultaneously cover the linguistic essence and speech features of the text. In this article we tried to analyze advertising texts, taking into account the rhetorical and linguistic aspects of the text. As a form of fragmentation of advertising texts, we can name the phenomena of parcellation and segmentation. Parcellation is a syntactic-communicative phenomenon of great importance in communicative, expressive syntax, especially in advertising text, its essence is to separate the whole sentence into two (or more) communicative units in order to increase logical emphasis and expression.

Key words: parcellation, segmentation, logical emphasis, expression, dislocation, separation, text.