WORKING WITH PUBLIC OPINION IN MODERN SOCIETY: COOPERATION BETWEEN GOVERNMENTAL AND NON-GOVERNMENTAL ORGANIZATIONS
Keywords:
общественное мнение, государственные организации, негосударственные организации, гражданское общество, социальный институт, общественное участие, социальная коммуникация, государственное управление, цифровая коммуникация, обратная связьAbstract
The article analyzes the institutional characteristics of working with public opinion in modern society, as well as the role of governmental and non-governmental organizations in this process. Public opinion is interpreted not merely as a result of social relations, but as an important social mechanism that facilitates communication between the state and society, articulates social interests, and contributes to the improvement of governance decisions. The article substantiates the criteria for assessing the effectiveness of work with public opinion, including trust, participation, openness, effectiveness, and social satisfaction.
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