Жамиятда ижтимоий алоқаларнинг шаклланишида ижтимоий медиа омили

Abstract

This article is devoted to investigate the role of social media in the genesis of social relations, in which social media is analyzed as an important tool of social relations in the society. Theoretical and methodological approaches to the concept of social media in the social sciences and humanities, the differences between social media and traditional media, the pros and cons of social media in foreign research are also revealed. At the same time, the article discusses the digitalization of society, the trends of changing social relations in the background of the intensification of the process of virtualization, the formation of electronic culture and its components. Information and psychological technologies used in social media and their impact on the individual, including the minds of the youth, their social consequences, various approaches to the formation and monitoring of the social media system are analyzed. Through these analyzes, it is possible to draw scientific conclusions about the impact of the social media factor on the formation of social relations in society.