COMPARATIVE ANALYSIS OF SOCIAL CAPITAL IN THE SYSTEM OF EASTERN AND WESTERN CULTURES
Keywords:
social capital, strategic SWOT analysis, strengths, weaknesses, opportunities, treats, neutrals.Abstract
The article concludes that the civilizations of the East and the West determine the poles, that is, the main regional and cultural divisions of the world. The peculiar properties of these poles are manifested in various forms of the political system, the way of life of the population, mentality, religion. The socio-cultural properties of these poles are important in the emergence of mutual difference between the peoples of the East and the West. For centuries, cultural values, customs, and lifestyle diversity have been formed on the basis of certain factors. It is necessary to emphasize that this contradiction to each other becomes topical issues of modern culture of the world community. The chapter reveals that the population of the Eastern countries based on their worldview relied on continuous spiritual experience, this experience has ancient historical roots, on the basis of national and religious values is characterized by a formed mental property. It is proved that the main properties of the culture of the population of Western countries were based on mental qualities that glorify the individuality that exists in their lives.
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