LINGUISTIC FEATURES ADVERTISING TEXTS

Abstract

This article is devoted to the study of the linguistic features of advertising texts. It discusses the prevalence of advertising today, and the need for scientific research to identify the linguistic and stylistic characteristics of advertising texts in order to understand its spheres of influence. The article identifies and describes the linguistic and stylistic features of advertising texts, analyzes the approaches to the concept of "advertising text", distinguishes between the fact that advertising texts are targeted at different audiences - young, professional and social. In particular, it is substantiated that advertising texts can be divided into several different genres depending on the size and method of lighting, the main elements of the advertising text, the heading plays an important role in the advertising text, it should mainly attract the attention of the buyer. The article says that the advertising text is short, therefore the words are bright, meaningful, memorable, stylistic words and figurative expressions are used, in which non-linguistic means are considered as a means of organizing advertising texts together with linguistic units. The ad text emphasizes the use of word groups such as verbs and adjectives to highlight the high quality of the product or service. Punctuation in ad text is illustrated with examples of how it acts as a signal. Writing the text of the product labels produced in Uzbekistan in the state language in full compliance with the rules of the Uzbek spelling, without errors and omissions, as well as all external inscriptions, announcements and other visual information - advertising texts in accordance with the legislation on the state language. It was emphasized that the installation is an urgent task today.