GRAMMATICAL CHARACTERISTICS OF ADVERTISING TEXTS

Abstract

ABSTRACT

This article is important in highlighting the grammatical features of advertising language. Expressive means of language are necessary to reveal the important aspects of the advertised product. Advertising texts formed on the basis of linguistic units mainly use words belonging to the category of adjectives with high emotional expressiveness. Because the features and advantages of the advertised services and goods are highlighted and exaggerated mainly through the use of quality words. For example, fragrant, delicate, transparent, pure, original, clean, real, natural, real, cheap, popular, popular, nice, beautiful, bright, shiny, beautiful, average, beautiful, etc. When presenting the brand of an advertising product to the public, among competitors, technical means are mainly used. The expressive features of the adjectives help in this task. The article analyzes the characteristics of each word group in the advertising text based on examples.

Keywords: advertising, linguistic unit, product mark, evaluative words, repetition of subject name, call to action, cue words, concrete numbers.