EXPERIENCE OF FOREIGN COUNTRIES IN REGULATING ADVERTISING ACTIVITIES AND THE PROSPECTS OF THEIR IMPLEMENTATION IN UZBEKISTAN
Keywords:
advertising law, marketing regulation, consumer protection, Lanham Law, self-regulation, ASAS, SCAPAbstract
The increasing role of advertising among business entities and consumers brings to the fore the issues of protecting the rights and legitimate interests of consumers from inappropriate and unfair advertising content, along with protecting the rights of persons engaged in entrepreneurial activities from permissible signs of unfair competition in the advertising market. For this reason, in order to avoid the noted adverse consequences, it is worth revising the concept of advertising as an object of legal regulation and analyzing the legal nature of relations in this area. In this article, the practice of regulating advertising activities in the most developed states and the prospects for the application of the best practices of these states in the Republic of Uzbekistan were studied. The main purpose of the study is a comprehensive study of international legal standards for advertising regulation with the simultaneous identification of the degree of effectiveness of the functioning of the advertising regulation system both at the national and international levels, as well as providing a legal basis for the recommended changes to the legislation.
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